Apple TV opening film

For the launch of Apple’s new streaming service: Apple TV we created this lively opener for their 2019 Keynote event. We worked with Apple to revive their most iconic moments in advertising for this Saul Bass inspired throwback, as well as celebrating some of their more recent innovations over the years.   

Role: Art direction, design
Client: Apple

We pay tribute to everything from the ‘1984’ Ridley Scott Superbowl commercial to the iconic '90s silhouette ads for iTunes. All neatly packaged in the OG macintosh colour palette. This piece won a Clio and an Art of the Title award.