Headspace wanted a reward system linked to the Apple Watch. After each day meditated users would be rewarded with a playful animation on the watch. The more the user meditates the more the avatar builds eventually falling into a place of calm.

Role: Art direction, design

After 10 days the avatar is complete and starts to breathe more calmly.

The character designs were loosely based on the figures and masks found in tibetan wall paintings.

Kelton Wright

Iain Acton