A series of mini ads we created for Headspace encouraging people to get some peace of mind while scrolling their Snapchat feed. Meditation is shown to improve issues relating to stress, waking up, exercise and sex and we conveyed this using a bunch of fun and suggestive visual metaphors. The core idea being that meditation can help us put difficult feelings into perspective instead of blowing them out of proportion.


Role: Creative direction & design
Client: Brother

To support the downcast found footage element in each ad we shot a series of superseding scenarios to mirror that same feeling but experienced through the lens of using meditation. The idea that these feelings may remain but meditation makes them much less intense.

Set Design & Photography
Sing-Sing

Producer
Maggie Tran

Copywriter
William Fowler

Set Build
Dustin Ruegger

Animation
Iain Acton

Sound Design & Music
Malfred Sound